Getting To The Point – Services
Search engine optimization has always been at the core of web business marketing. Having the right text on a page makes you more visible in search results, attracts more attention and drowns out your competitors. But if you think that SEO and your web design do not affect each other in terms of e-marketing, you’re misinformed. In fact, if you want truly successful online campaigns, you need to marry the two.
Here are five ways your SEO depends on your web design and vice-versa:
Images for SEO
Simply by alt-tagging each pictures on your website, you provide additional content to help search engines find you when they go fetching search results for a user. Image SEO is not jsut about tagging though. If your photos are too large, they will slow down your page load times, hurting your rankings. Additionally, keep SEO in mind when naming your images, using terms that people will likely use when searching for products or services.
No to Content Blocks
Even with the best of intentions, avoid blocking people from content in your website as this could hurt your search rankings. This includes “members only” sections, forms that you want users to fill out before they can view certain pages, and “pay walls” that only give access to content after the user has paid. If these are necessary, at least, you should have enough pages open to the public.
Google wants to be of use to searchers each passing day. Hence, you have to make sure that your information is always up-to-date, or your website will be thrown under the rug in favor of sites that are more current.
Have a section of your most important pages where you can make regular updates through news, latest pictures of your products, etc. Along this line, it would be perfect to have a blog and have someone post new content every number of days (every everyday). Again, this is another opportunity to use keywords that will ring a bell with search algorithms.
Even with a URL in place, you can change your search results by having SEO-friendly page names. For example, a URL like yoursite.com/jiujitsu-coach can fetch you traffic from people who are looking for a jiujitsu coach. For location-based searches, you can also add geographic details to your URL.
Considering that a growing number of users are now dependent on their mobile devices, it’s a must that your website is made mobile-responsive. If fact, if your site isn’t mobile-friendly, Google will penalize it by giving it a lower rank. Experts also recommend adding an FAQ section to meet question-based voice searches.
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